Branding Tips for Startups
At the onset, every start-up owner is always excited about the possibilities that lay ahead for their start-up. Sometimes though, these owners have a rude awakening; when they are fast approaching business failure. Many times, the difference between a successful business and a failed one is the branding. Here are branding tips for start-ups:
"Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful." – Sir Richard Branson
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